Communications today is about relevance say Brodeur

A great blog from Andy Colville and our friends at Brodeur on the changing world of communications and how ‘relevance‘ now sits at the core of their agency’s mission. Brodeur is committed to helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and actually gets them to act. As we know, simply shouting louder does not make you relevant. For communications to succeed in today’s rapidly changing communications world – campaigns have to be ‘relevant’. Here in Europe, onechocolate is doing something similar – listening to each client’s particular communications challenges and then delivering campaigns that have them joining the important conversations and getting them talked about in all the right places. Like the blog Andy and good luck with the new vision, it’s very exciting.

Video on Demand bolsters not bashes trad linear TV

An article caught my eye that confirms an old suspicion of mine.

Seems that most people use video on demand to catch up on shows missed on old fashioned TV. The number using VoD to find new shows has declined rather than risen. Interestingly the habit of catchup TV means viewers are engaging more not less with their television viewing.  While they watch TV, they are concurrently surfing the web, making transactions and talking about what they’re watching on social media networks and sites.

So it looks, like radio, TV may get a renewed  lease of life  from new media technologies that weaves the format into our lives in new and more interesting ways. It all goes to show how new waves of technology rarely wipe out the old either rapidly or entirely.  A plural not singular digital media future.

Could the same apply to the future of the print media, I wonder?