A professional hot or not.
During my daily routine of checking the trends and happenings on Linkedin and Facebook, I found a website that seemed to mix the two. If there were two social networks that I didn’t think had any need to interact it was these two. My interest was captured, however, when I began to see a few more of my connections and friends using it. Now it spans Twitter and your email contacts and invites you to choose who is the best at “social media” or “business development” or in fact one of any number of skills we may have listed on a CV.
The next stage is what does Mixtent do with this data? It works out your worldwide rank and the position within your connections and within your company. I am yet to see how accurate this tool is going to be, as there are a number of times when I vote for someone based on the fact that I like them or I know them personally. And I am sure others will do the same thing. It is interesting to think that in the future when recruiting you might simply disregard anyone whose worldwide rank is outside the top ten percent.
If this site does hit the tipping point, then it won’t be long before we will be throwing around terms like, “So what’s your Mixtent rank at Creativity?”
Are user made virals good for the brand?
When brands attempt to create “viral” content, they have very little idea of the impact they will have. A vast number of blogs and articles discuss the effect of viral content in great depth making it an almost academic subject.
One thing that is clear, is that when a video, for example, goes viral, if there is a brand involved, it can create a host of positive results and brand views. When the old spice guy videos hit our computer screens, he changed the image of old spice, and this caused a huge upturn in sales.
An incredible example of when the consumers do it them selves, is one of onechocolate’s favourite videos that has been bouncing around the office this week. so head over to our home page and watch our video of the week.
Talking to people or talking to the press?
In an article written by Vikki Chowney in New Media Age, she comments on Andy Coulson’s resignation as David Cameron’s Director of Communications. The piece is directed at the relationship between the PM and Rupert Murdock, BSKYB. It suggests having such a close relationship is fantastic but can leave Cameron open to attack if the news network gets into trouble in a way similar to the News of the World’s phone hacking issue. And follows by suggesting Cameron can use social media to connect directly to the people he represents.
Vicki Chowney concludes by saying:
“I just hope that whoever steps up to the role next has more of an idea of what can be achieved online. It’ll certainly never be the only answer, but right now it doesn’t even feel part of the equation.”
While brands are searching for new and innovative uses of social media and the people of the UK integrate it into their daily lives more and more, it seems a sensible suggestion that an organisation like a political party should also have a high profile social media strategy. And one which allows some flexibility for ministers or advocates showing in their own words what is happening in the political circles.
It does leave us with an open question: which people in the public eye are using the social networks effectively and which ones are not? Who would you suggest?
Team Rooney Vs Team Ferguson
How did he do it and what can we learn?
The first thing I noticed about this “campaign” is how he positioned his reasons for getting a massive pay increase. He argued that the issue was not that he wanted more money. Rather, he had concerns about whether Man United was still competitive. He wanted assurances that the club would invest in a new squad to win competitions.
Whether you believe this or not, Wayne was in a position of power. He had not yet signed a new contract, he was available for a free transfer and he is the most famous face of English football.
This saga emulates the current trend of greed in sport which Wayne achieved by using a powerful PR strategy. He has pinned his increased salary to a new contract and gained a huge pay rise but at what cost?
He has done this at the expense of massive public scrutiny and a massive backlash of fans. Many are currently talking about avoiding buying his name on their shirts – this will have an adverse effect on future lucrative sponsorship deals.
In order to get the public back on side, Wayne is going to need to reconnect with us ‘average Joes’. He needs a big gesture showing his commitment to his fans and to his club and this would go a long way to helping us believe he is in it for more than just the money.
Here is what Ronaldo said about it..
http://www.skysports.com/story/0,,11661_6473792,00%20en-USS_01DBC.html